Local SEO
Local SEO foundations for a small business website
A practical hierarchy for services, locations, trust signals and technical basics—without keyword-stuffed town pages.
Read the guideThe evidence library
Practical guides for better website decisions.
Written for owners who need to make a sound decision, not become full-time SEO specialists.
Website decisions
When a static website is the right choice
Why a small, managed site can be faster and simpler than a CMS—and where that approach stops being appropriate.
Read the guideContent structure
A page structure customers and search engines can follow
A repeatable way to turn business knowledge into focused pages, informative headings and useful search previews.
Read the guideMeasurement
Google Search Console: the useful first checks
What a small-business owner can confirm about discovery, indexing and search performance without living inside reports.
Read the guide